Flock

Flock is a boutique located in Boston's South End, established in 2009 by mother-daughter duo Dani McDonald and Lisa Kupsc. The store aims to capture the spirit of the modern bohemian without sacrificing style, offering a curated selection of women's clothing, jewelry, accessories, and home goods. With new arrivals every week, Flock provides a fresh and diverse shopping experience for its customers.

Over the past 15 years, Flock has become a beloved destination for both locals and visitors seeking unique, easy-to-wear pieces with a twist. The boutique's warm, loving, and approachable atmosphere reflects its commitment to the South End community. Customers can explore the store in person at 274 Shawmut Ave or shop online through their website.