Frost NYC

Frost NYC is a prominent urban jewelry brand rooted in New York City’s Diamond District. Founded in the early 2000s by Arthur Ilyev and Nick Kaykov, the company has built a reputation for delivering high-quality, hip-hop-inspired jewelry at accessible prices. Their extensive catalog includes iced-out bracelets, Cuban link chains, diamond-encrusted watches, and custom pendants, often crafted from 14k or 18k solid gold. Frost NYC has attracted a celebrity clientele, including figures like Travis Scott, Rick Ross, and Nicky Jam, and has been featured in major publications such as GQ, Vogue, and Forbes .

The brand offers a user-friendly e-commerce platform that allows customers worldwide to browse and purchase jewelry from the comfort of their devices. Frost NYC also provides custom design services for VIP clients seeking one-of-a-kind pieces, collaborating with renowned designers to create exclusive collections . Their commitment to quality is underscored by a lifetime warranty and upgrade program on select items . With a 5,000-square-foot showroom in Manhattan and a strong online presence, Frost NYC continues to be a go-to destination for those seeking bold, luxury street-style jewelry.